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White Paper

Sales Compensation Structures in Europe

Discover the latest European sales compensation trends so you can retain your top performers and stay one step ahead of the competition.
What you'll learn
  • Europe's compensation structure trends by job role
  • Your region's approach to compensation
  • The compensation structures used by small, mid-sized, and large companies
  • Insights on internal expertise and tools

Did you know that only 33% of European sales development representatives hit their targets or that Southern Europe places the biggest emphasis on account executives’ variable compensation?

Your sales compensation structure can affect everything from revenue growth to hiring. That's why you monitor, audit, and improve to achieve your targets and stay ahead of your competitors. However, between determining fixed vs. variable compensation, KPIs, and SPIFs, there's plenty to manage.

But how can you know how you're stacking up against your competition?

Navigating the Maze: A Comprehensive Report on Sales Compensation Structures in Europe is here to help you do just that. We've surveyed sales and revenue operations leaders from 94 companies representing a total of nearly 6000 salespeople to give you in-depth insights into the different sales compensation structures across Europe.

Understand how your peers are structuring compensation for their sales development representatives, business development representatives, account executives, and account managers. You will discover the trends by region, company size, and sales cycle length.

This must-have guide will help you make informed compensation decisions based on insights from your peers, enabling you to optimise your sales team's performance and drive revenue growth.